Diamond Shape Guide
The princess cut is a brilliant square with exceptional sparkle and a contemporary aesthetic — the second most popular shape after round.

Developed in the 1980s, the princess cut is the most popular fancy shape diamond. Its sharp, uncut corners and brilliant-style faceting produce exceptional fire and scintillation in a modern square format. The princess cut retains approximately 80% of the rough diamond crystal — more than almost any other shape — which contributes to its attractive pricing. The geometric lines of the princess make it a favourite for contemporary and architectural ring designs, and it pairs beautifully with channel-set side stones.

Animated 360° rotation — see how light moves through the princess cut
A 1-carat princess measures approximately 5.5 x 5.5mm. The ideal length-to-width ratio for a square is 1.00-1.05:1. Always ensure corner prongs are included in the setting for protection.
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