Cookie Policy

Last updated: 1 March 2026

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to remember your actions and preferences over a period of time, so you don't have to keep re-entering them when you revisit the site or browse between pages.

2. How We Use Cookies

MOH London uses cookies to provide a secure, functional, and personalised shopping experience. We categorise our cookies into three groups — you can manage your preferences at any time using our cookie preference centre.

3. Cookie Categories

Essential

Always Active

These cookies are strictly necessary for the website to function and cannot be disabled. They include session management, shopping cart state, checkout security (CSRF tokens), and authentication tokens.

Cookie Name	Purpose	Duration
moh_session	Maintains your shopping session	Session
moh_cart	Stores your cart contents	30 days
moh_consent	Stores your cookie consent preferences	1 year
__Host-authjs.csrf-token	CSRF protection for secure forms	Session
__Secure-authjs.session-token	Authenticated session token	30 days

Analytics

These cookies help us understand how visitors interact with our website. Data is collected in aggregate form via Google Analytics (GA4) through Google Tag Manager. We use this information to improve site performance and content.

Cookie Name	Purpose	Duration
_ga	Google Analytics — distinguishes users	2 years
_ga_*	Google Analytics — session state	2 years
_gid	Google Analytics — distinguishes users (24h)	24 hours

Marketing

These cookies are used to deliver relevant advertisements and to measure the effectiveness of our marketing campaigns. They may be set by Meta (Facebook), Pinterest, and other advertising partners.

Cookie Name	Purpose	Duration
_fbp	Meta Pixel — advertising & remarketing	3 months
_pin_unauth	Pinterest Tag — anonymous attribution	1 year
_gcl_au	Google Ads — conversion tracking	3 months

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. These include Google (Analytics & Ads), Meta, Pinterest, and Klarna. These third parties have their own privacy and cookie policies, which we encourage you to review.

5. Managing Your Preferences

You can update your cookie preferences at any time using the button below. You can also control cookies through your browser settings — refer to your browser's help documentation for instructions.

Note: disabling certain cookies may affect the functionality of this website. Essential cookies cannot be disabled as they are required for the site to operate.

6. Questions?

If you have any questions about our use of cookies, please contact us at privacy@mohlondon.com. For your GDPR data rights (access, deletion, portability), please visit our Privacy & Data Rights page.

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